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Wonderful gifts for your best friends

Wonderful gifts for your best friends

As the clock ticked down on the Pittsburgh Steelers playoff hopes, something spectacular would have to happen for the Steelers to snatch victory from the jaws of defeat. Soon something would happen that still is brought up in football conversations all over the world nearly 40 years later

Here's an example for clearer illustration purposes. Imagine that Joe, a football enthusiast, starts an online business in the football niche. Instead of focusing on specific and highly targeted online niches in the football market, he just decides to sell general merchandise about football, which includes everything ranging from football jerseys, books on football tricks and tactics, footballer's autographs, and even special limited-edition footballs.

This will end up as a complete failure as the internet is such a big marketplace with millions of competitors. There are websites out there focusing solely on teaching football tricks, while others specialize in football jerseys of a certain football team, and some just home in on selling the different kinds of limited-edition footballs. If he were to start a business in such a general niche as "football", he will definitely have a hard time surviving as he would be facing fierce competition from all the markets mentioned above, which are part of the broad "football" niche. Not only that, because he focuses on such a general market, the solutions and services he provides will not be as specific and in-depth as compared to other sites focusing solely on that certain niche ie. Football tricks for beginners, and thus he will have lesser customers paying for his products.

It was the final play of the season for Steelers' quarterback Terry Bradshaw. With 22 seconds left in the 4th quarter, Oakland was ahead 7-6. Bradshaw, fourth down on his own 40 yard line, stepped out of the pocket and fired a bullet to John "Frenchy" Fuqua at midfield. Just as the ball arrived, Jack Tatum laid a thunderous hit on the Pittsburgh receiver, breaking up the play and sending the ball ricocheting harmlessly away...or so it seemed. Franco Harris, who was running at full speed toward Fuqua and Tatum, suddenly saw the ball floating in front of him. He plucked it out of the air just before it touched the ground and kept running 55 yards for the winning score and the most incredible ending that anyone could remember!